It’s no secret humans are social creatures with beliefs that are, literally, all over the map. What wasn’t known was how those beliefs are influenced by our social interactions.

Beliefs are the assumptions we hold to be true. They stem from real life experiences. As human beings, our values and beliefs affect the quality of our life, our work, and our relationships. Since what we believe is what we experience, we tend to think that our beliefs are founded on reality. In fact, it is our beliefs that shape our experiences.

The beliefs that we hold are a critical and essential part of our identity. They could be religious, moral or cultural; but they are part of us and reflect who we are.

With this perfume, NISHANE wants to depict how beliefs shaped up human lives and how these various beliefs interact and conflict throughout history.